Overview

The Business & Entrepreneurship program introduces students to basic business fundamentals to provide a solid foundation. The purpose of the program is to provide a broad overview of key concepts in business. It is not a deep immersion into a specific aspects of business. Students gain exposure to business topics unique to entrepreneurship such as business plan development and Strategy.

Over the course of the program students will form teams to develop a pitch deck for a new business and will present it to judges at the end of the program. While the program is primarily held in a classroom, it includes a guest speaker and a visit to an outside business

Learning Outcomes

  • Develop a new business plan, create your own pitch deck, and present it to judges
  • Learn to read a Profit & Loss statement in order to analyze investment opportunities
  • Build a marketing plan and calculate ROI on a new campaign
  • Visit a rapidly growing company and hear about their struggles and successes with scaling up