Course Highlights

  • Understand how operations, marketing, sales, and finance come together to drive businesses
  • Learn how to read financial statements in order to decipher a company’s performance
  • Develop a sales and marketing plan and pitch your venture to investors and mentors
  • Hear the tales of survival of a startup business from an entrepreneurial founder

Course Highlights

  • Understand how operations, marketing, sales, and finance come together to drive businesses
  • Learn how to read financial statements in order to decipher a company’s performance
  • Develop a sales and marketing plan and pitch your venture to investors and mentors
  • Hear the tales of survival of a startup business from an entrepreneurial founder
  • W H E N
    • Late June: June 27-July 9, 2021
    • Early July: July 11-July 23, 2021
  • T U I T I O N

    Residential: $4,998 USD (+ supplemental fees)

    Extended Commuter: $3,398 USD (+ supplemental fees)

    Commuter: $2,798 USD (+ supplemental fees)

Overview

Students will learn firsthand from business veterans about starting and running a business. Over the course of the program, they will develop a plan for a new venture and pitch their idea to real world investors. Along the way, meet with leaders from different areas of business and finance.

Excursions at Cal Poly – Students will visit the HotHouse, a joint project of the County of San Luis Obispo, the business community, and the Cal Poly Center for Innovation and Entrepreneurship, to nurture innovation and new business ventures. Students will have the chance to learn from real world entrepreneurs and innovators.

Hands-On Learning

Students will examine best practices in Research and Development (R&D), Operations, Marketing, and Finance. Understand the mechanics of scaling a business while maintaining quality.

Students become part of a new company and configure themselves into teams working on various aspects of a business. The program culminates in a shark tank environment with professional investors.

Career Exploration

Meet with range of business people, from small business owners, mid-level managers and execs from Goldman Sachs, McKinsey consultant, and CEO.

From creative marketers to hard-nosed financial analysts, there are myriad careers you may not have heard of. Together we will discuss the career options and the academic paths to get there.

Instructor

Hong Hoang, Ed.D., MS, MA

Hong Hoang

Hong Hoang teaches Management courses as an adjunct professor at Cal Poly in San Luis Obispo. She completed her Ed.D. at Pepperdine University’s Graduate School of Education and Psychology. In addition, she holds a MS in Human Resource Management and MA in Organizational Leadership. She is a proud mother of two children: 5 year old boy and 4 year old daughter.

This program is run in partnership with Cal Poly Extended Education. Instructors are Cal Poly faculty and provide access to the same facilities that Cal Poly students enjoy.