Digital Marketing at UC Berkeley Hybrid

From Market Analysis, Search Engine Optimization, and Branding to Financial Modeling

Located on the campus of UC Berkeley

Program Highlights

Market analysis: Learn to identify key audiences, segmentation within the market, and create target personas with a customer empathy map.
Financial modeling: Analyze key metrics like return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).
Ad bidding & auction: Click bidding, bid management, and budgeting— learn how to outmaneuver your competition. Learn the basics of Google Analytics to measure your campaign performance.
Channels & tracking: The role of digital channels such as broadcast, direct, & social.
Brand & Social Media: Create a social ad campaign for Facebook, Twitter, and Instagram. Produce a strategy that outlines key messaging, content mapping, distribution, and measurement.
Search Engine Optimization (SEO): Improve the search discoverability of your brand and products with SEO strategies and tactics.
psychology of social media
Tuition:

Residential Price: $4,998 USD (+ supplemental fees)

Extended Commuter Price: $3,398 USD (+ supplemental fees)

Commuter Price: $2,798 USD (+ supplemental fees)

Dates:

Session 2: July 03 - July 15, 2022

Location:

University of California at Berkeley
Berkeley, CA

Testimonials

  • This class was one of the most rewarding classes I have ever taken, and I honestly could not have asked for a better teacher. Figuring out my career path now seems a little less daunting thanks to the iX teaching team.

    Lilly Chadwick - Princeton University

Course Overview

  • Students in our Hybrid program receive a truly unique, immersive experience coupling our in-person and online programs. Students will stay at our quintessential dormitories at UC Berkeley, while taking classes online from top notch staff recruited from across the globe. We will have spaces set up for  students to go and attend their online class and join their classmates from around the world. 

Excursions at UC BerkeleyStudents visit the stadium of the San Francisco Giants baseball team to learn about careers in the business of sports. In addition, students will visit another major corporation in the region. In past years, students have visited Facebook, the Better Business Bureau and other institutions.

Topics you'll explore

Hands-On Learning


This innovative college-level course in partnership with iXperience is perfectly designed to help high schoolers  gain real world knowledge and experience before committing to a Digital Marketing path in college.  You will  get the opportunity to apply your newly gained skills to a hands-on project for a positive cause. While specific briefs vary from course to course, all of the projects are selected to perfectly complement the skills covered in class and enable students to make a real-world impact.

Courses take place from 9am - 12pm Pacific Time
2-4 hours of homework every week day.
Week 1: Focus on picking up new industry-relevant skills at a rapid pace.
Week 2: Collaborate on a social impact project that you can add to your resume and discuss in job interviews.

Finance & Investing - P&L analysis

Get started today

Summer Springboard Pre-College Summer Program