Global Business: The Singapore Impact

Engage in an immersive Asian business program, developing original ideas for the Asian market, refining them into viable business plans with a focus on marketing strategies and financial projections

Program Highlights

Business Model Innovation in Asia: Explore the Business Model Canvas framework, with a special emphasis on its application in the dynamic Asian markets. Understand how this tool can be effectively utilized to identify unique business opportunities in the region.
Team-Based Venture Creation: Collaborate in teams to conceive and develop a new business venture targeting Asian markets. Craft a comprehensive sales and marketing plan, considering the diverse and rapidly evolving consumer landscapes across different Asian countries.
Integrated Business Functions in Asian Context: Gain a deeper understanding of how operations, marketing, sales, and finance are interwoven in the context of Asian business environments. Learn to navigate the unique business cultures and regulatory landscapes of Asia.
Startup Stories from Asia: Hear firsthand accounts of entrepreneurial resilience and innovation from founders who have successfully navigated the Asian startup ecosystem.

Residential Tuition:

Commuter Tuition:


June 30, 2024 July 12, 2024


National University of Singapore
Queenstown, Singapore

Course Overview

From day one, students will be immersed in the vibrant world of Asian business. Teams will brainstorm original business ideas suited for the Asian market. Throughout the program, these ideas will be nurtured into viable business plans ready to be pitched to investors. Emphasis will be placed on developing marketing strategies and financial projections that align with the economic realities and consumer trends in Asia.

This experiential learning journey is supplemented by theoretical insights pertinent to the Asian business landscape. The course culminates in a presentation day where teams pitch their business plans to a panel of experts well-versed in Asian markets, receiving valuable, region-specific feedback and advice.

Meet your instructor

Courses are taught by accomplished and passionate faculty recruited from many area colleges, universities and professional forums. Each faculty member is selected for their subject area expertise and proven ability to both challenge and captivate students.

Topics you'll explore

Course Structure

There are nine 3-hour class sessions over the two-week course. During week one, students have class from 9am-12pm, Monday - Friday. During week two, students have class from 9am-12pm Monday through Thursday. Wednesday afternoons are dedicated to additional academic time (excursions, speakers).

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