June 30, 2024 July 12, 2024
National University of Singapore
From day one, students will be immersed in the vibrant world of Asian business. Teams will brainstorm original business ideas suited for the Asian market. Throughout the program, these ideas will be nurtured into viable business plans ready to be pitched to investors. Emphasis will be placed on developing marketing strategies and financial projections that align with the economic realities and consumer trends in Asia.
This experiential learning journey is supplemented by theoretical insights pertinent to the Asian business landscape. The course culminates in a presentation day where teams pitch their business plans to a panel of experts well-versed in Asian markets, receiving valuable, region-specific feedback and advice.
Meet your instructor
Courses are taught by accomplished and passionate faculty recruited from many area colleges, universities and professional forums. Each faculty member is selected for their subject area expertise and proven ability to both challenge and captivate students.
Topics you'll explore
There are nine 3-hour class sessions over the two-week course. During week one, students have class from 9am-12pm, Monday - Friday. During week two, students have class from 9am-12pm Monday through Thursday. Wednesday afternoons are dedicated to additional academic time (excursions, speakers).