Residential Price: $4,998 USD (+ supplemental fees)
Extended Commuter Price: $3,398 USD (+ supplemental fees)
Commuter Price: $2,798 USD (+ supplemental fees)
Late June: June 27-July 9, 2021
Early July: July 11-July 23, 2021
Cal Poly - San Luis Obispo
San Luis Obispo, CA
This workshop covers the essential aspects of branding through effective design and delivery. The topics include identifying brand personality, market and user research, designing with the consideration of color, shape, fonts, and tactile elements, designing for corporate businesses, such as business cards, stationery, banners, packaging, and other promotional items. The outcome of the course is to produce a style guide for the chosen brand.
Meet your instructor
Xiaoying Rong, Ph.D.
Dr. Xiaoying Rong’s main teaching activities include Interactive Product Development, Consumer Packaging, and Specialty Printing Technology courses at Cal Poly. She has been teaching in Graphic Communication Department since 2005. Her research interests include interactive product design, product development, disruptive technologies and specialty printing for marketing.