Graphic Design at Cal Poly

Discover the essential aspects of branding through effective design and delivery.

Summer Springboard program located on the campus of Cal Poly

Program Highlights

Learn about corporate branding and logo development.
Apply marketing and branding principles to graphic design.
Use real world tools to transform market research into branding.
Create a style guide for a famous brand, or a brand of your own.

Residential Price: $4,998 USD (+ supplemental fees)

Extended Commuter Price: $3,398 USD (+ supplemental fees)

Commuter Price: $2,798 USD (+ supplemental fees)


Late June: June 27-July 9, 2021

Early July: July 11-July 23, 2021


Cal Poly - San Luis Obispo
San Luis Obispo, CA

Course Overview

This workshop covers the essential aspects of branding through effective design and delivery. The topics include identifying brand personality, market and user research, designing with the consideration of color, shape, fonts, and tactile elements, designing for corporate businesses, such as business cards, stationery, banners, packaging, and other promotional items. The outcome of the course is to produce a style guide for the chosen brand.

Meet your instructor


Xiaoying Rong, Ph.D.

Dr. Xiaoying Rong

Dr. Xiaoying Rong’s main teaching activities include Interactive Product Development, Consumer Packaging, and Specialty Printing Technology courses at Cal Poly. She has been teaching in Graphic Communication Department since 2005. Her research interests include interactive product design, product development, disruptive technologies and specialty printing for marketing.

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Summer Springboard Pre-College Summer Program