Marketing is a rewarding, exciting, and challenging field. Not only will you learn what drives a business, but you will also learn what drives you and how to promote yourself and your skills. Marketers are always in high demand as it is vital to any business. In this course, you will learn how to understand customer needs by creating effective marketing strategies. Using real world-case studies, students will also develop branding and promotion for a specific product or service for a business and launch their own marketing campaign/website.

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Learning Outcomes in this course

Learn the fundamental topics of Marketing by exploring subjects such as branding, consumer behavior, developing campaigns, and the basics of advertising.

Discover the many facets of marketing from supply and demand, cost and pricing, effective communication and the basics of social media strategies. Understand what drives a business by creating key marketing strategies.

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