Digital Marketing at UC Berkeley (Hybrid)
Through this Digital Marketing course students will get the opportunity to apply their newly gained skills to a hands-on project for a positive cause. While specific briefs vary from course to course, all of the projects are selected to perfectly complement the skills covered in class and enable students to make real-world impact.
Students in our Hybrid program receive a truly unique, immersive experience coupling our in-person and online programs. Students will stay at quintessential dormitories (at UC Berkeley), while taking classes online from top notch staff recruited from across the globe. We will have spaces set up for students to go and attend their online class and join their classmates virtually. After class in the mornings students will join their cohort on campus.
Market analysis: Learn to identify key audiences, segmentation within the market, and create target personas with a customer empathy map.
Financial modeling: Analyze key metrics like return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).
Ad bidding & auction: Click bidding, bid management, and budgeting— learn how to outmaneuver your competition. Learn the basics of Google Analytics to measure your campaign performance.
Channels & tracking: The role of digital channels such as broadcast, direct, & social.
Brand & Social Media: Create a social ad campaign for Facebook, Twitter, and Instagram. Produce a strategy that outlines key messaging, content mapping, distribution, and measurement.
Search Engine Optimization (SEO): Improve the search discoverability of your brand and products with SEO strategies and tactics.