Dr. Nikolas Webster is a clinical assistant professor of Sport Management at the University of Michigan School of Kinesiology. His research examines the cognitive, affective, and behavioral consequences of sport fandom as well as issues surrounding the economics and management of sport. Dr. Webster’s research has been published in peer-reviewed journals, including International Journal of Sport Management and International Journal of Business in Sports, Tourism, & Hospitality Management. He is also a faculty member in both the Center for Sport Market Research as well as the Center for Sport Venues and Real Estate at the University of Michigan.
Dr. Webster has taught over 10 different courses within the Sport Management discipline, including courses on consumer behavior, data analytics, economics, entrepreneurship, finance, and marketing. He prioritizes his students’ professional development in all his courses. Additionally, Dr. Webster serves as an internship administrator for the Sport Management program, and he is the faculty advisor for the Michigan Sport Venture Group (MSVG). Dr. Webster earned his PhD in Sport Management from Florida State University, his MS in Athletic Administration from Indiana University, and his BS in Exercise Science from Indiana University. He has experience working in youth sports, intercollegiate athletics, and professional sports.