Graphic Design at Cal Poly
San Luis Obispo, CA
This workshop covers the essential aspects of branding through effective design and delivery. The topics include identifying brand personality, market and user research, designing with the consideration of color, shape, fonts, and tactile elements, designing for corporate businesses, such as business cards, stationery, banners, packaging, and other promotional items. The outcome of the course is to produce a style guide for the chosen brand.
Learn about corporate branding and logo development.
Apply marketing and branding principles to graphic design.
Use real world tools to transform market research into branding.
Create a style guide for a famous brand, or a brand of your own.