Private: Graphic Design at Cal Poly
Cal Poly SLO - San Luis Obispo, CA
Enroll by November 29th to lock in 2024 tuition, also use code EARLY300 to save $300.
This workshop covers the essential aspects of branding through effective design and delivery. The topics include identifying brand personality, market and user research, designing with the consideration of color, shape, fonts, and tactile elements, designing for corporate businesses, such as business cards, stationery, banners, packaging, and other promotional items. The outcome of the course is to produce a style guide for the chosen brand.
Learn about corporate branding and logo development.
Apply marketing and branding principles to graphic design.
Use real world tools to transform market research into branding.
Create a style guide for a famous brand, or a brand of your own.
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