Branding & Design at Cal Poly SLO

Students will dive into the essentials of branding, learning how to define what a brand truly is and the fundamentals of creating a captivating visual brand identity. Through engaging lessons and resources, students will apply graphic design principles that will empower them to create visual impact by crafting effective and stunning designs. As budding designers, students will discover their vital role in the branding process while honing their skills in peer critique—an invaluable experience that fosters collaboration and improvement. Each participant will have the chance to design their own personal brand and output with eye-catching foil finishing effects, culminating in the creation of a unique project that beautifully extends their brand identity.

With a focus on practical skills, students will also explore the use of software tools, enabling them to transform their creative ideas into polished outputs that truly reflect their vision. Whether students dream of a future in graphic communication, design, marketing, or entrepreneurship, this course is a gateway to building essential skills and a standout portfolio. Sign up and let creativity take flight!