Business & Entrepreneurship at UC Berkeley

From Market Research to Launch Plan

Located on the campus of UC Berkeley

Program Highlights

Understand how operations, marketing, sales, and finance come together to drive businesses
Learn how to read financial statements in order to decipher a company’s performance
Develop a sales and marketing plan and pitch your venture to investors and mentors
Hear the tales of survival of a startup business from an entrepreneurial founder
students on university campus




Session 1:
June 16, 2024 June 28, 2024

Session 3:
June 30, 2024 July 12, 2024

Session 5:
July 14, 2024 July 26, 2024


University of California at Berkeley
Berkeley, CA


  • I came in knowing next to nothing about business and now I feel that I have flourished in business. This program is very beneficial and I feel that I am ready for college.

    Nathaniel C.

  • Business could be a very real career choice for me! I enjoyed the class, and I think my group’s business model has a lot of potential.

    Burke P.

Course Overview

Students will learn firsthand from business veterans about starting and running a business. Over the course of the program, they will develop a plan for a new venture and pitch their idea to real world investors. Along the way, meet with leaders from different areas of business and finance.

Excursions at UC Berkeley – Excursions at UC Berkeley – Students in this program have visited the Salesforce Tower, Renaissance Entrepreneurship Center, and Bay Area start up businesses such as trustlab, an online safety and compliance solution, and Circuit Launch, a shared electronic and prototype lab for startups. In past years, students have visited Facebook, the Better Business Bureau, The Cheese Board Collective and other businesses.

Meet your instructor

Oren Katzeff

Business & Entrepreneurship UC Berkeley

Oren Katzeff, CEO, Literally Media, the largest online publisher of humor and entertainment content, has spent over 20 years building and scaling content and operations for prominent brands. He joined Literally Media from Condé Nast, where as President of their entertainment division, he oversaw the film, TV, and video business for all Condé Nast brands, including Wired, Vanity Fair, Vogue, and The New Yorker.

Learn more

Topics you'll explore

Hands-On Learning

Students will examine best practices in Research and Development (R&D), Operations, Marketing, and Finance. Understand the mechanics of scaling a business while maintaining quality.

Students become part of a new company and configure themselves into teams working on various aspects of a business. The program culminates in a Shark Tank-style friendly competition with professional investors.

SSB business students presenting their shark tank proposal

Career Exploration

Meet with a range of business people, from small business owners, mid-level managers and execs from Goldman Sachs, McKinsey consultant, and CEOs.

From creative marketers to hard-nosed financial analysts, there are myriad careers you may not have heard of. Together we will discuss the career options and the academic paths to get there. In the past, a few student teams were given the opportunity to apply for future internships.

SSB business students at BBB

Get started today

Summer Springboard Pre-College Summer Program