Business & Entrepreneurship at UC Berkeley

From Market Research to Launch Plan

Located on the campus of UC Berkeley

Program Highlights

Understand how operations, marketing, sales, and finance come together to drive businesses
Learn how to read financial statements in order to decipher a company’s performance
Develop a sales and marketing plan and pitch your venture to investors and mentors
Hear the tales of survival of a startup business from an entrepreneurial founder
students on university campus
Tuition:

Residential:
$4,998 USD*

Extended Commuter:
$3,398 USD*

Commuter:
$2,798 USD*

*Tuition will increase on December 31, 2021:
$5,498 | $3,498 | $2,998

Dates:

Late June:
June 19, 2022 July 1, 2022

Early July:
July 3, 2022 July 15, 2022

Late July:
July 17, 2022 July 29, 2022

Location:

University of California at Berkeley
Berkeley, CA

Testimonials

  • I came in knowing next to nothing about business and now I feel that I have flourished in business. This program is very beneficial and I feel that I am ready for college.

    Nathaniel C.

  • Business could be a very real career choice for me! I enjoyed the class, and I think my group’s business model has a lot of potential.

    Burke P.

Course Overview

Students will learn firsthand from business veterans about starting and running a business. Over the course of the program, they will develop a plan for a new venture and pitch their idea to real world investors. Along the way, meet with leaders from different areas of business and finance.

Excursions at UC Berkeley – Students visit the stadium of the San Francisco Giants baseball team to learn about careers in the business of sports. In addition, students will visit another major corporation in the region. In past years, students have visited Facebook, the Better Business Bureau and other institutions.

Meet your instructor

Topics you'll explore

Hands-On Learning


Students will examine best practices in Research and Development (R&D), Operations, Marketing, and Finance. Understand the mechanics of scaling a business while maintaining quality.

Students become part of a new company and configure themselves into teams working on various aspects of a business. The program culminates in a shark tank environment with professional investors.

SSB business students presenting their shark tank proposal

Career Exploration


Meet with range of business people, from small business owners, mid-level managers and execs from Goldman Sachs, McKinsey consultant, and CEO.

From creative marketers to hard-nosed financial analysts, there are myriad careers you may not have heard of. Together we will discuss the career options and the academic paths to get there.

SSB business students at BBB

Get started today

Summer Springboard Pre-College Summer Program