Business & Entrepreneurship at UC Berkeley
From Market Research to Launch Plan
Located on the campus of UC Berkeley
Program Highlights

Residential:
$5,498
Extended Commuter:
$3,598
Commuter:
$2,998
Session 1:
June 19, 2022
July 1, 2022
Session 3:
July 17, 2022
July 29, 2022
University of California at Berkeley
Berkeley, CA
Testimonials
Course Overview
Students will learn firsthand from business veterans about starting and running a business. Over the course of the program, they will develop a plan for a new venture and pitch their idea to real world investors. Along the way, meet with leaders from different areas of business and finance.
Excursions at UC Berkeley – Students visit the stadium of the San Francisco Giants baseball team to learn about careers in the business of sports. In addition, students will visit another major corporation in the region. In past years, students have visited Facebook, the Better Business Bureau and other institutions.
Meet your instructor

Yolanda Brandon, EMBA
Business & Entrepreneurship
Professor Brandon has over 35+ years’ experience as a Senior Business Executive primarily serving in the role of CFO/Controller. Her current roles are Adjunct Professor of Business and Accounting at Las Positas College and leading her consulting firm ,YCB Consulting, where she focuses on strategic planning and infrastructure buildout.
Learn moreTopics you'll explore
Hands-On Learning
Students will examine best practices in Research and Development (R&D), Operations, Marketing, and Finance. Understand the mechanics of scaling a business while maintaining quality.
Students become part of a new company and configure themselves into teams working on various aspects of a business. The program culminates in a shark tank environment with professional investors.

Career Exploration
Meet with range of business people, from small business owners, mid-level managers and execs from Goldman Sachs, McKinsey consultant, and CEO.
From creative marketers to hard-nosed financial analysts, there are myriad careers you may not have heard of. Together we will discuss the career options and the academic paths to get there.
