Business & Entrepreneurship in San Diego

From Market Research to Launch Plan

San Diego business and entrepreneurship program for teens

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Program Highlights

Understand how operations, marketing, sales, and finance come together to drive businesses

Learn how to read financial statements in order to decipher a company’s performance

Develop a sales and marketing plan and pitch your venture to investors and mentors

Hear the tales of survival of a startup business from an entrepreneurial founder

Residential Tuition :
$5,198

Extended Commuter Tuition:
$3,598

Commuter Tuition:
$2,998

July 24-August 5, 2022

To be held at UC San Diego
San Diego, CA

Testimonials

I came in knowing next to nothing about business and now I feel that I have flourished in business. This program is very beneficial and I feel that I am ready for college.

Nathaniel C.
Business could be a very real career choice for me! I enjoyed the class, and I think my group’s business model has a lot of potential.

Burke P.

Course Overview

Students will learn firsthand from business veterans about starting and running a business. Over the course of the program, they will develop a plan for a new venture and pitch their idea to real world investors. Along the way, meet with leaders from different areas of business and finance.

Excursions in San Diego – Students will have an opportunity to visit local businesses and start ups to learn first hand from local entrepreneurs.

Meet your instructor

Swati Singh, MBA

Business & Entrepreneurship University of San Diego

Swati Singh (she / her) is a professor of Business and Entrepreneurship at the University of San Diego and San Diego Community College District with over ten years of entrepreneurial and operations management experience. As an educator, Swati is passionate about teaching entrepreneurship as a vehicle for social change. She is currently building her own business in creative strategy and direction for food companies interested in social impact and sustainability. Swati has a BA in Economics from UC San Diego and an MBA from the University of San Diego.

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Topics you'll explore

Hands-On Learning

Students will examine best practices in Research and Development (R&D), Operations, Marketing, and Finance. Understand the mechanics of scaling a business while maintaining quality.

Students become part of a new company and configure themselves into teams working on various aspects of a business. The program culminates in a shark tank environment with professional investors.

Career Exploration

Meet with range of business people, from small business owners, mid-level managers and execs from Goldman Sachs, McKinsey consultant, and CEO.

From creative marketers to hard-nosed financial analysts, there are myriad careers you may not have heard of. Together we will discuss the career options and the academic paths to get there.