Business & Entrepreneurship at UC San Diego

From Market Research to Launch Plan

Located on the campus of UC San Diego

Program Highlights

Understand how operations, marketing, sales, and finance come together to drive businesses
Learn how to read financial statements in order to decipher a company’s performance
Develop a sales and marketing plan and pitch your venture to investors and mentors
Hear the tales of survival of a startup business from an entrepreneurial founder
students on university campus
Tuition:

Residential Price: $4,998 USD (+ supplemental fees)

Extended Commuter Price: $3,398 USD (+ supplemental fees)

Commuter Price: $2,798 USD (+ supplemental fees)

Dates:

Late July: July 25-August 6, 2021

Location:

University of California at San Diego
San Diego, CA

Testimonials

  • I came in knowing next to nothing about business and now I feel that I have flourished in business. This program is very beneficial and I feel that I am ready for college.

    Nathaniel C.

  • Business could be a very real career choice for me! I enjoyed the class, and I think my group’s business model has a lot of potential.

    Burke P.

Course Overview

Students will learn firsthand from business veterans about starting and running a business. Over the course of the program, they will develop a plan for a new venture and pitch their idea to real world investors. Along the way, meet with leaders from different areas of business and finance.

Excursions at UC San Diego – Students will meet the CEO of Jack in the Box and visit Jack in the Box‘s Innovation Center, a product research, testing, and marketing center. We will also visit the Qualcomm Institute Startup Space where high tech companies are launched. In addition, we’ll meet entrepreneurs at The Basement, a business accelerator program at UC San Diego. We’ll also have the chance to visit a private incubator for companies in the life sciences industry.

Meet your instructor

Instructor

Lauren Cazares, B.A.

Lauren Cazares
Lauren is a fundraising professional and experienced event planner with a strong history of working in the non-profit sector and political campaign industry. Currently Lauren is the National Program Manager for WIT - Whatever It Takes, the leading program in the country for teen entrepreneur education. Her passion is in teaching & leading teens entrepreneurs to success. Lauren graduated from Point Loma Nazarene University cum laude in Political Science & Women’s Studies.

Topics you'll explore

Hands-On Learning


Students will examine best practices in Research and Development (R&D), Operations, Marketing, and Finance. Understand the mechanics of scaling a business while maintaining quality.

Students become part of a new company and configure themselves into teams working on various aspects of a business. The program culminates in a shark tank environment with professional investors.

boy and girl discussing business plan

Career Exploration


Meet with range of business people, from small business owners, mid-level managers and execs from Goldman Sachs, McKinsey consultant, and CEO.

From creative marketers to hard-nosed financial analysts, there are myriad careers you may not have heard of. Together we will discuss the career options and the academic paths to get there.

business guest speaker

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