Business & Entrepreneurship at Yale

From Market Research to Launch Plan

Located at Yale University

Program Highlights

Understand how operations, marketing, sales, and finance come together to drive businesses
Learn how to read financial statements in order to decipher a company’s performance
Develop a sales and marketing plan and pitch your venture to investors and mentors
Hear the tales of survival of a startup business from an entrepreneurial founder
Tuition:

Residential Tuition :
$6,298

Commuter Tuition:
$3,498


Dates:

Session 1:
June 15, 2025 June 27, 2025

Session 2:
June 29, 2025 July 11, 2025

Session 3:
July 13, 2025 July 25, 2025

Location:

Yale University
New Haven, CT

Testimonials

  • I came in knowing next to nothing about business and now I feel that I have flourished in business. This program is very beneficial and I feel that I am ready for college.

    Nathaniel C.

  • Business could be a very real career choice for me! I enjoyed the class, and I think my group’s business model has a lot of potential.

    Burke P.

Course Overview

Summer Springboard’s Business & Entrepreneurship course on the campus of Yale introduces aspiring entrepreneurs to the world of business and the areas that affect growing a business. Our course explores the aspects involved in starting, owning, and operating a business – from thinking through ideas, planning a business, and managing various considerations for growing a small business into an enterprise. Topics such as entrepreneurship, idea generation, customer relationships and revenue streams, personnel and human resource management, product design, cost accounting, financial analysis, marketing, and more will all be explored. Throughout the course, students will work in groups to generate a business idea of their own, and then follow the entrepreneurial process to develop the idea into a feasible prospective business startup. Ultimately, students will pitch their innovative ideas to a panel of business and entrepreneurship “judges” in a Shark-Tank type experience.

 

Meet your instructor

Dr Aaron S. Marks & Brian A. Marks, J.D., Ph.D.

Dr. Aaron S. Marks (pictured, left) teaches courses in business, consulting, leadership, and sports management. Brian A. Marks, J.D., Ph.D., Executive Director of the Entrepreneurship and Innovation Program and Senior Lecturer in the Department of Economics & Business Analytics (pictured, right), has over 30 years of experience in entrepreneurial and international business, as well as a background in government service. 

Learn more

Topics you'll explore

Hands-On Learning


Students will examine best practices in Research and Development (R&D), Operations, Marketing, and Finance. Understand the mechanics of scaling a business while maintaining quality.

Students become part of a new company and configure themselves into teams working on various aspects of a business. The program culminates in a shark tank environment with professional investors.

business-collaboration-learning

Career Exploration


Meet with range of business people, from small business owners, mid-level managers and execs from Goldman Sachs, McKinsey consultant, and CEO.

From creative marketers to hard-nosed financial analysts, there are myriad careers you may not have heard of. Together we will discuss the career options and the academic paths to get there.

Pretty, young business woman giving a presentation

Get started today

Summer Springboard - 2024 is operated independently of Yale University and is not sponsored or endorsed by the University. The views expressed in connection with the program are not the official positions, statements of advice nor opinions of Yale University and should not be viewed as an endorsement by Yale of any such views or statements.