Business & Entrepreneurship Online

Summer Immersion Academy

Designed utilizing the resources of the Rady School of Management, UC San Diego.

Program Highlights

Learn about entrepreneurship and innovation from UCSD faculty, startup founders, and community leaders
Work in teams to create a new business venture and develop a sales and marketing plan to pitch your venture to investors and mentors
Understand how operations, marketing, sales, and finance come together to drive businesses
Simulate financing, staffing, marketing, and inventory management decisions to grow sales and maximize profits
Have the opportunity to interact online with professionals in the startup community
Hear numerous founders’ tales of their startup business challenges, pivots, and survival

Online Tuition:


Session 1:
July 1, 2024 July 11, 2024 9am - 12pm PDT | 12pm - 3pm EDT

Session 2:
July 15, 2024 July 25, 2024 9am - 12pm PDT | 12pm - 3pm EDT

Session 3:
July 29, 2024 August 9, 2024 9am - 12pm PDT | 12pm - 3pm EDT




  • I liked the simulation and the exposure to this field. The simulation proved to test critical thinking problem solving skills within me, and the exposure showed me what a snippet of college would look like.


Course Overview

Curious about entrepreneurship, but not sure where to start? This two-week course was designed utilizing the resources of the Rady School of Management, UC San Diego, and professionals in the startup community for aspiring high school entrepreneurs who wish to explore this path. From developing new business ideas, learning marketing, research, and leadership skills to entrepreneurial strategy and pitching, this course follows Rady’s successful approach to commercializing innovation.

Students will also play an online entrepreneur simulation, in which they are divided into teams to evaluate financing options at startup, and make staffing, marketing, and inventory management decisions for twelve simulated quarters; each team competes against the other teams in class, growing sales and managing operations to maximize profits.

The last day culminates with student pitches to CEOs, educators, and entrepreneurs.

Open to any high school student who will be entering freshman, sophomore, junior or senior year in Fall 2023. Space is limited. Each session is limited to 35 students per track.

Classes will be held via Zoom and facilitated in real-time by the instructor and a classroom coordinator.

Meet your instructor

Dr. Tina Klein, UC San Diego

Business & Entrepreneurship UC San Diego

Dr. Tina Klein has taught at top business schools: UCLA’s Anderson Graduate School of Management, USC’s Marshall School of Business, MIT’s Sloan School of Management, and UC San Diego's Rady School of Management.

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Topics you'll explore

Real World Class Project

In their first class, students will break into teams and come up with an original business idea. Over the course of the entire program they develop this idea into a business that they will ultimately pitch to investors. Along the way, teams need to develop a marketing plan and financial projections. By using an experiential learning approach, students will quickly engage in the topic, and the instructor introduces the underlying theory and concepts as students tackle these issues while trying to build their business.

On the final day of the course the teams present their products to an expert panel of judges who provide professional and informative feedback to the students.

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