Summer Springboard
Marketing Bootcamp
ON THE CAMPUS OF CAL POLY SLO
STUDENTS WILL LEARN HOW TO CREATE A CAMPAIGN TO MARKET PRODUCTS IN ANY INDUSTRY
THIS IS A TWO-WEEK PROGRAM WHERE YOU’LL FOCUS ON ONE COURSE FOR THE ENTIRE DURATION.
Marketing Bootcamp @ Cal Poly SLO
- Bring an online business idea to life by analyzing consumer needs and market demand.
- Engage in the creative process of ideation and develop campaign strategies across various distribution channels.
- Build consumer personas and calculate Total Addressable Market for your product or service.
- Learn branding essentials and guidelines to effectively position products in the market.
- Design personalized marketing materials using tools like Adobe InDesign with variable data campaigns.
- Visit local marketing agencies to learn from professionals about strategy and execution.
Summer Springboard
Marketing Bootcamp
About This Course
The Marketing Bootcamp at Cal Poly SLO immerses high school students in a two-week intensive course designed to turn an entrepreneurial idea into a tangible marketing campaign.
The curriculum begins with ideation and market research, where students define their product’s target audience, develop personas, and assess total market opportunity. They then explore branding principles and distribution channels while crafting personalized materials using Adobe InDesign and variable data techniques.
Alongside classroom work, students meet industry professionals at local marketing firms, gaining practical insight into real-world campaign creation. The program culminates with students producing polished marketing deliverables that showcase strategic thinking and design skill. Graduates emerge with hands-on marketing experience, professional client exposure, and creative campaign samples for their portfolios.
TOPICS YOU'LL EXPLORE
Hands-on Learning
Students apply marketing theory to real-world challenges by creating a campaign, designing materials, and pitching concepts using Adobe InDesign and real client briefs.
Career Exploration
Students gain exposure to professional marketing careers through visits to agencies and conversations with working marketers about branding, strategy, and market execution.
RESOURCES
Course Infosheet
Click here to view or download the printable infosheet for this course.
Program Catalog
Click here to request our catalog to learn more about our summer programs and courses.
Campus Page
Click here to view the website page for this campus and learn more.
“I came into this camp nervous and worried that I wouldn’t meet any new people. This camp exceeded that expectation. I’m glad that the staff and the students were all so welcoming and willing to help whenever. It made the camp experience even more enjoyable.”
– Riley C.| Alumni Student
Summer Springboard
Marketing Bootcamp
Meet Your Instructor
Dina Vees earned her Bachelor of Science in Graphic Communication from Carroll University and a Master of Fine Arts in Media Design from Full Sail University.
Her teaching and research interests are Prepress, workflow automation, variable data, marketing, and HTML/CSS/JavaScript. Dina was a Print Media Instructor at Waukesha County Technical College, an instructor at the Milwaukee Graphic Arts Institute and has worked at Harley-Davidson in the motor clothes division.
She currently teaches Orientation to Graphic Communication, Consumer Packaging, and Applied Graphic Communication Practices.
DINA VEES, MFA
“Summer Springboard was one of the best summer experiences I’ve ever had. I feel like I’ve been here for ever and the relationships I’ve built here will last forever.”
– Jordan B. | Alumni Student
Summer Springboard
Marketing Bootcamp
Dates & Tuition
| 2026 Dates |
|---|
| Session 2: July 19 – July 31, 2026 |
Click here to enroll in this course using our online enrollment form.
| Tuition |
|---|
| Residential Tuition: $5,398 |
| Commuter Tuition: $2,998 |
Tuition Protection Plan: Allows for cancellation for any reason up until the day of the program.
| Location |
|---|
| City: San Luis Obispo |
| State: California |
| Campus: Cal Poly SLO |
Summer Springboard programs are not run by our campus partners (with the exception of Cal Poly and NYSID which are run in partnership with SSB). Universities and their affiliated departments and partners do not control and are not responsible or liable in any manner for any part of the Summer Springboard program.