June 25, 2023 July 7, 2023
Cal Poly - San Luis Obispo
Cal Poly SLO - San Luis Obispo, CA
This course is THE course for any student who is interested in starting their own online business. In this course students will learn how to create a campaign to market products in any industry of their choosing. In this marketing bootcamp, students will cover all of the core concepts of marketing. They will begin with the creative process (ideation), discuss all of the various distribution channels to market their product, create their consumer persona, determine what the Total Available Market (TAM) size is for their business, and perform the necessary targeting analytics. Their work will culminate in producing some highly personalized marketing materials using Adobe InDesign and variable data/personalization campaigns.
Meet your instructor
Cal Poly SLO instructor - Dina Vees, Associate Professor at Cal Poly SLO
Topics you'll explore
There are nine 3-hour class sessions over the two-week course. During week one, students have class from 9am-12pm, Monday - Friday. During week two, students have class from 9am-12pm Monday through Thursday. Wednesday afternoons are dedicated to additional academic time (excursions, speakers).
Students in this course will get a chance to meet with marketing professionals in the industry. Students have visited a local marketing firm and toured a printing facility to see firsthand what it looks like to print marketing materials.