Podcast Media & Business at Cal Poly

Acquire and apply the skills needed to write, produce, edit, distribute, market, and even monetize a podcast.

Program Highlights

Learn about the history and origins of podcast media while recognizing best practices in podcast production.
Explore the basic operations of podcast production, including show concept development, show format, episode rundown, and planning.
Gain hands-on experience by applying current tools and technologies for podcast production, including how to create an audio recording, audio editing, and media distribution.
Produce your own pilot podcast and subsequent episodes and learn how to apply the journalistic standards of free speech, appropriate use of intellectual property, and legal and ethical conduct in podcasting.
Learn about professionalism and leadership through critical evaluation of your work and the work of your peers.

Residential Tuition:


Session 1:
June 30, 2024 July 7, 2024


Cal Poly - San Luis Obispo
Cal Poly SLO - San Luis Obispo, CA

Course Overview

Podcasts have become one of the most popular forms of audio entertainment. Unlike radio and TV shows, podcasts are an accessible way for aspiring content creators to connect with an audience. Students in this class will acquire and apply the skills needed to write, produce, edit, distribute, market, and even monetize a podcast. During the program, students will work in a hands-on lab writing and producing their own podcast pilot and episodes.

Meet your instructor

Patti Piburn

Podcast Media & Business Cal Poly SLO

Patti Piburn is an assistant professor of journalism. She received her Masters of Arts in Journalism and Communication from South Dakota University in 2013, and has her Bachelors of Art in Broadcast Journalism and Political Science from Arizona State University

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Topics you'll explore

Course Structure

There are nine 3-hour class sessions over the two-week course. During week one, students have class from 9am-12pm, Monday - Friday. During the week two students have class from 9am-12pm Monday through Thursday. Wednesday afternoons are dedicated to additional academic time (excursions, speakers).

Hands-on Learning

Students in this program will hear from local producers and podcasters. Students will get a firsthand look at the Cal Poly SLO campus FM radio station's recording studio for some of their podcast production. They will spend the majority of their time working on their podcast pilot and episodes during their class time.

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