July 14, 2024 July 26, 2024
Cal Poly - San Luis Obispo
Cal Poly SLO - San Luis Obispo, CA
As the researcher and scholar Mark Rawlinson puts it: “Visual culture – art, advertising, architecture, cinema, television, cartography, video, the internet, and images of science – has shaped American national identity more than that of any other country.” This course will explore the power of visual communication in today’s society while teaching students to wield that power in creative and effective ways. After reviewing the basic principles of visual communication and graphic design, students will apply them to an assortment of visuals that they create – from logos, to web graphics to artificial-intelligence generated artwork. Visual communication is a life skill!
Topics you'll explore
There are nine 3-hour class sessions over the two-week course. During week one, students have class from 9am-12pm, Monday - Friday. During week two, students have class from 9am-12pm Monday through Thursday. Wednesday afternoons are dedicated to additional academic time (excursions, speakers).
Hands on Learning
Students will engage in a visual communication scavenger hunt in downtown SLO and hear from guest speaker and revered local graphic designer, Pierre Rademaker.