Visual Culture & Communication

Explore the influence of visual culture and apply principles of visual communication in design products

Program Highlights

Learn the basics of Adobe Photoshop and Illustrator
Create logos, graphics, and designs for web and print
Develop an eye for good design
Experiment with artificial intelligence

Residential Tuition:


Session 2:
July 14, 2024 July 26, 2024


Cal Poly - San Luis Obispo
Cal Poly SLO - San Luis Obispo, CA

Course Overview

As the researcher and scholar Mark Rawlinson puts it: “Visual culture – art, advertising, architecture, cinema, television, cartography, video, the internet, and images of science – has shaped American national identity more than that of any other country.” This course will explore the power of visual communication in today’s society while teaching students to wield that power in creative and effective ways. After reviewing the basic principles of visual communication and graphic design, students will apply them to an assortment of visuals that they create – from logos, to web graphics to artificial-intelligence generated artwork. Visual communication is a life skill!

Meet your instructor

Brady Teufel, PhD

Visual Culture & Communication al Poly SLO

Dr. Teufel teaches courses in multimedia journalism and is the adviser for, the award-winning student media portal at Cal Poly.

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Topics you'll explore

Course Structure

There are nine 3-hour class sessions over the two-week course. During week one, students have class from 9am-12pm, Monday - Friday. During week two, students have class from 9am-12pm Monday through Thursday. Wednesday afternoons are dedicated to additional academic time (excursions, speakers).

Hands on Learning

Students will engage in a visual communication scavenger hunt in downtown SLO and hear from guest speaker and revered local graphic designer, Pierre Rademaker.

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Summer Springboard Pre-College Summer Program