Visual Culture & Communication

As the researcher and scholar Mark Rawlinson puts it: “Visual culture – art, advertising, architecture, cinema, television, cartography, video, the internet, and images of science – has shaped American national identity more than that of any other country.” This course will explore the power of visual communication in today’s society while teaching students to wield that power in creative and effective ways. After reviewing the basic principles of visual communication and graphic design, students will apply them to an assortment of visuals that they create – from logos, to web graphics to artificial-intelligence generated artwork. Visual communication is a life skill!