Sports Management at UCLA
Los Angeles, CA
Sports Management Course
overview
Successful management is required in all segments of the sport industry whether professional, amateur, collegiate, club, public, private, etc. In the management function, the same basic elements are needed, regardless of organizational type: personnel management, program development, marketing, information management, facilities management, and legal responsibilities. Depending on what kind of sport management career interests you, possibilities include working directly with athletes, coaches, and organizations, or working behind the scenes as a promoter, marketing manager, or sports economist. Our course will explore the business management side of sports and expose you to the number of different directions you can take with a background in Sports Management.
Campuses with this course
Learning Outcomes in this course
Acquire a baseline understanding of the structure and purpose of the sport industry.
Explore the different aspects of sports management, including personnel management, business, program development, marketing, recruiting, and more.
Develop the ability to apply business principles to the management of sport facilities, events and organizations.
Interact with industry professionals to gain first-hand insight into a career in Sports Management.
Discuss current challenges facing athletes and the sports industry today and what effect that has from a management perspective.