Summer Springboard
Branding & Design
ACADEMIC COURSE


EXPLORE YOUR CREATIVE POTENTIAL AND UNDERSTAND THE POWERFUL IMPACT OF VISUAL COMMUNICATION IN BRANDING
Course Highlights
- Learn the core concepts of branding and how to develop a compelling visual brand identity
- Understand how to use design principles to create visually impactful and effective designs
- Design and create a personal brand that incorporates unique elements and techniques
- Gain experience with professional design software to bring their creative ideas to life.
- Skill development through peer feedback, fostering growth and teamwork.
- Build practical skills and a strong creative portfolio, ideal for aspiring designers, marketers, or entrepreneurs
Summer Springboard
Branding & Design
Course Overview
Students will dive into the essentials of branding, learning how to define what a brand truly is and the fundamentals of creating a captivating visual brand identity. Through engaging lessons and resources, students will apply graphic design principles that will empower them to create visual impact by crafting effective and stunning designs. As budding designers, students will discover their vital role in the branding process while honing their skills in peer critique—an invaluable experience that fosters collaboration and improvement. Each participant will have the chance to design their own personal brand and output with eye-catching foil finishing effects, culminating in the creation of a unique project that beautifully extends their brand identity.
With a focus on practical skills, students will also explore the use of software tools, enabling them to transform their creative ideas into polished outputs that truly reflect their vision. Whether students dream of a future in graphic communication, design, marketing, or entrepreneurship, this course is a gateway to building essential skills and a standout portfolio. Sign up and let creativity take flight!
LEARNING OUTCOMES
Outcome #1
Understand the fundamentals of visual communication and its impact on brand perception
Outcome #2
Identify key components of branding, including brand personality and visual identity creation
Outcome #3
Apply graphic design principles and elements to develop compelling and visually appealing designs
Outcome #4
Explain the designer’s role in the branding process and how design choices influence brand identity




