Summer Springboard
Digital Marketing & Social Media
In Oxford
BUILD YOUR MARKETING FOUNDATION, FROM BRANDING TO SOCIAL MEDIA, AT OXFORD.
THIS COURSE IS ONE WEEK LONG, AND YOU CAN EXTEND YOUR EXPERIENCE TO AS MANY AS FOUR WEEKS BY ADDING ADDITIONAL ONE-WEEK COURSES.
Digital Marketing & Social Media in Oxford
- Explore core topics such as branding, consumer behavior, campaign development, and advertising basics.
- Learn how to assess market potential, analyze customer behavior, and strategically allocate resources.
- Understand how to build, measure, and leverage brand equity to create lasting impact.
- Discover how to set prices that reflect customer value while maximizing organizational return.
- Examine the role of distributors, retailers, and intermediaries in delivering products and services to customers effectively.
- Develop your own brand and create professional content to promote it.
Summer Springboard
Digital Marketing & Social Media
About This Course
Learn about digital marketing and social media on the campus of Oxford!
Many people assume marketing is just about advertising, but in reality, it’s much more complex. Marketing spans a wide range of disciplines, strategies, and tactics from branding and social media to copywriting and analytics. Because of this, gaining even a basic understanding can feel overwhelming. Mastering the field often takes years of practice and focus in specific areas.
But like any skill, long-term success in marketing starts with a strong foundation. And that’s exactly what this course is designed to give you. Think of it as your ultimate Marketing 101 packed with practical insights, real-world examples, and clear explanations that break down complicated concepts into simple, digestible lessons.
In this course, you’ll not only learn what drives successful businesses, but also how to market yourself and your skills effectively. Through hands-on projects and case studies, you’ll develop branding and promotional strategies for a real product or service, and even launch your own marketing campaign or website.
TOPICS YOU'LL EXPLORE
Hands-on Learning
This course goes beyond theory with a strong emphasis on hands-on learning. Through real-world case studies and interactive projects, you’ll apply core marketing concepts like branding, segmentation, pricing, and go-to-market strategies in practical ways. You’ll not only analyze successful campaigns but also create your own, from building a brand and identifying your target audience to launching a full marketing campaign and website. By the end, you’ll have both the knowledge and the experience to start marketing with confidence.
Career Exploration
This course offers a unique opportunity to explore careers in marketing and discover where your interests and strengths align. You’ll gain firsthand insights into different roles, from branding and social media to analytics and campaign strategy, while developing your own personal brand and promotional content. Plus, you’ll get a behind-the-scenes look at how marketing works in the real world by visiting a local business and meeting with their marketing team. It’s the perfect way to start identifying your path in the dynamic world of marketing.
RESOURCES
Course Infosheet
Click here to view or download the printable infosheet for this course.
Program Catalog
Click here to request our catalog to learn more about our summer programs and courses.
Campus Page
Click here to view the website page for this campus and learn more.
“My experience was very positive during this Summer Springboard session. The academic aspect was amazing and so was the social aspect. The balance of both made me not want to leave. It was very fun and I’ll remember this for the rest of my life.”
-Jonathan R. | Alumni Student
Summer Springboard
Digital Marketing & Social Media
Instructor Information Coming Soon
Courses are taught by accomplished and passionate faculty recruited from many area colleges, universities and professional forums. Each faculty member is selected for their subject area expertise and proven ability to both challenge and captivate students.
Instructor TBD
“I took economics in Oxford and was very nervous, but the staff was outstanding and made me feel right at home! So thank you to everyone here!”
-Jonathan B. | Alumni Student
Summer Springboard
Digital Marketing & Social Media
Dates & Tuition
| 2026 Dates |
|---|
| Session 2: July 19 – July 25, 2026 |
Click here to enroll in this course using our online enrollment form.
| Tuition |
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| Residential Tuition: $4,998 |
| Commuter Tuition: $2,498 |
*Each subsequent week, if combined with other one-week high school courses at Yale or Oxford: Residential Tuition: $3,998, Commuter Tuition: $1,998
Apply by November 30 to lock in the lowest prices of the year. Tuition increases on December 1.
Tuition Protection Plan: Allows for cancellation for any reason up until the day of the program.
| Location |
|---|
| City: Oxford |
| Country: UK |
| Campus: Oxford |
Summer Springboard programs are not run by our campus partners (with the exception of Cal Poly, UW Foster and NYSID which are run in partnership with SSB). Universities and their affiliated departments and partners do not control and are not responsible or liable in any manner for any part of the Summer Springboard program.