Are you interested in the impact and design of digital public relations and advertising storytelling? From video commercials, content marketing, social media advertising, and influencer marketing to billboards and sponsorships — advertising and public relations messages are everywhere! This course is designed to provide students with an understanding about the marketplace of attention and create effective narratives of their own creation. Students will be exposed to higher-level thinking as media consumers and have the opportunity to test their theories by designing and producing a strategic communications campaign, a video commercial, and social media content for a real client.