Summer Springboard
Neuroeconomics
ACADEMIC COURSE
UNCOVER THE REASONS BEHIND OUR CHOICES AND DIVE INTO THE SCIENCE OF DECISION-MAKING AND HUMAN BEHAVIOR.
Course Highlights
- Explore how the brain influences decision-making, from personal choices to financial and social behavior.
- Investigate cognitive biases, mental heuristics, and the science behind “irrational” decisions.
- Participate in hands-on experiments and interactive simulations to test risk, reward, and social influence.
- Design and conduct original behavioral experiments, collecting and analyzing data.
- Understand how neuroeconomics informs business strategies, public policy, and social initiatives.
- Gain insight into careers in behavioral economics, neuroscience, psychology, finance, and research.
Summer Springboard
Neuroeconomics
Course Overview
Why do people make the choices they do? Neuroeconomics explores the fascinating intersection of the brain, behavior, and decision-making. In this course, students combine insights from neuroscience, psychology, and economics to understand what drives human choices. Through interactive labs, discussions, and collaborative projects, participants gain a deeper understanding of behavior and the factors that influence decisions in everyday life. By the end of the program, students will have hands-on experience designing experiments, analyzing behavioral data, and seeing how neuroeconomics principles are applied in real-world contexts such as business, policy, and social initiatives.
LEARNING OUTCOMES
Outcome #1
Explain key concepts in neuroeconomics, including behavioral biases, mental heuristics, and decision-making under uncertainty.
Outcome #2
Design and conduct behavioral experiments using data collection and analysis techniques.
Outcome #3
Evaluate real-world scenarios involving risk, reward, and social influence.
Outcome #4
Reflect on the ethical, social, and economic implications of human decision-making.
