Business & Entrepreneurship at the University of Michigan

From Market Research to Launch Plan

Summer Springboard program located on the campus of the University of Michigan

Program Highlights

Understand how operations, marketing, sales, and finance come together to drive businesses
Learn how to read financial statements in order to decipher a company’s performance
Develop a sales and marketing plan and pitch your venture to investors and mentors
Hear the tales of survival of a startup business from an entrepreneurial founder
students on university campus

Residential Tuition:

Commuter Tuition:


July 21, 2024 August 2, 2024


University of Michigan
Ann Arbor, MI


  • I came in knowing next to nothing about business and now I feel that I have flourished in business. This program is very beneficial and I feel that I am ready for college.

    Nathaniel C.

  • Business could be a very real career choice for me! I enjoyed the class, and I think my group’s business model has a lot of potential.

    Burke P.

Course Overview

Students will learn firsthand from business veterans about starting and running a business. Over the course of the program, they will develop a plan for a new venture and pitch their idea to real world investors. Along the way, meet with leaders from different areas of business and finance.

Excursions – Students will have the opportunity to visit Rocket Mortgage, one of the largest lenders in the U.S. This visit offers a unique glimpse into the array of opportunities within its family of companies. Additionally, students will have the chance to hear from other business leaders and activists, learning about their efforts to revitalize the state.

Meet your instructor

Leigh Weir, MBA, MAED

Business & Entrepreneurship Michigan State

Leigh Weir is a multifaceted business leader, realtor, and seasoned educator with over 20 years of experience. Possessing both an MBA and MAED from the University of Phoenix and a BA in Advertising from Michigan State University, she excels in educating, training, and mentoring, with a focus on management, servant leadership, and intercultural relations.

Learn more

Topics you'll explore

Hands-On Learning

Students will examine best practices in Research and Development (R&D), Operations, Marketing, and Finance. Understand the mechanics of scaling a business while maintaining quality.

Students become part of a new company and configure themselves into teams working on various aspects of a business. The program culminates in a shark tank environment with professional investors.

SSB business students presenting their shark tank proposal

Career Exploration

Meet with range of business people, from small business owners, mid-level managers and execs from Goldman Sachs, McKinsey consultant, and CEO.

From creative marketers to hard-nosed financial analysts, there are myriad careers you may not have heard of. Together we will discuss the career options and the academic paths to get there.


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Summer Springboard Pre-College Summer Program