Summer Springboard

Sports Management

ACADEMIC COURSE

DISCOVER YOUR PATH IN SPORTS MANAGEMENT BY EXPLORING THE BUSINESS OF SPORTS

Course Highlights

  • Gain a foundational understanding of the structure and purpose of the sports industry.
  • Examine key areas of sports management, including personnel management, business operations, program development, marketing, recruiting, and more.
  • Visit local sports venues.
  • Learn how to apply core business principles to effectively manage sport facilities, events, and organizations.

  • Analyze current challenges facing athletes and the sports industry, and explore their impact from a management perspective.

  • Engage with industry professionals to gain real-world insight into careers in Sports Management.

Summer Springboard

Sports Management

Course Overview

Successful management is required in all segments of the sport industry whether professional, amateur, collegiate, club, public, private, etc. In the management function, the same basic elements are needed, regardless of organizational type: personnel management, program development, marketing, information management, facilities management, and legal responsibilities. Depending on what kind of sport management career interests you, possibilities include working directly with athletes, coaches, and organizations, or working behind the scenes as a promoter, marketing manager, or sports economist. Our course will explore the business management side of sports and expose you to the number of different directions you can take with a background in Sports Management.

LEARNING OUTCOMES

Outcome #1

Acquire a baseline understanding of the structure and purpose of the sport industry.

Outcome #2

Explore the different aspects of sports management, including personnel management, business, program development, marketing, recruiting, and more.

Outcome #3

Develop the ability to apply business principles to the management of sport facilities, events and organizations.

Outcome #4

Discuss current challenges facing athletes and the sports industry today and what effect that has from a management perspective.

Summer Springboard

Sports Management

Courses by Campus

SPORTS MANAGEMENT

UCLA

Los Angeles, California

SPORTS MANAGEMENT

University of Michigan

Ann Arbor, Michigan

SPORTS MANAGEMENT

Yale

New Have, CT