Summer Springboard
Marketing Bootcamp
ACADEMIC COURSE
LEARN HOW TO CREATE A CAMPAIGN TO MARKET PRODUCTS IN ANY INDUSTRY
Course Highlights
- Design and execute a marketing campaign tailored to a chosen industry, from research to creative execution.
- Practice creating customized marketing materials using Adobe InDesign and variable data techniques.
- Specifically designed for aspiring entrepreneurs, the course equips students with the tools and strategies needed to launch and promote their own online business.
Students will learn to build consumer personas, calculate Total Available Market (TAM), and apply target market analytics for effective decision-making.
Meet with marketing professionals in the industry and visit a local marketing firm, visit a local small business, and/or tour a printing facility to see first hand what it looks like to print marketing materials.
Summer Springboard
Marketing Bootcamp
Course Overview
This course is THE course for any student who is interested in starting their own online business. In this course students will learn how to create a campaign to market products in any industry of their choosing. In this marketing bootcamp, students will cover all of the core concepts of marketing. They will begin with the creative process (ideation), discuss all of the various distribution channels to market their product, create their consumer persona, determine what the Total Available Market (TAM) size is for their business, and perform the necessary targeting analytics. Their work will culminate in producing some highly personalized marketing materials using Adobe InDesign and variable data/personalization campaigns.
LEARNING OUTCOMES
Outcome #1
Bring an online business idea to life by analyzing the target market’s needs and wants.
Outcome #2
Learn about creative materials that can be used to capitalize on various distribution channels for a product’s target market.
Outcome #3
Gain exposure to important branding guidelines for a variety of materials one can use to market their products.
Outcome #4
Learn how to evaluate various marketing designs to create cost-effective advertising to get your product to the market.
