Summer Springboard
Fashion Merchandising
ACADEMIC COURSE
TURN YOUR PASSION FOR FASHION INTO A CAREER BY LEARNING HOW TO MASTER THE BUSINESS, SHAPE A BRAND, AND LEAD THE INDUSTRY
Course Highlights
- Explore NYC, one of the world’s most influential fashion capitals with a rich history and a vibrant culture.
- Gain insider knowledge directly from experts working in the fashion business.
- Learn skills including presenting brands, consumer behavior, visual merchandising, product development, retail, and advertising.
- Demonstrate your expertise by developing a product based on the course and presenting it to a brand.
- Attain fundamental knowledge about pursuing a career in fashion merchandising and retail marketing
- Gain insights into the day-today operations of the fashion world, including valuable market research techniques.
Summer Springboard
Fashion Merchandising
Course Overview
Uncover your passion for fashion and explore diverse career opportunities in two of the world’s most iconic fashion cities: Paris and NYC. Renowned for their rich history of top fashion events, leading designers, and a thriving fashion culture, these cities are legendary and exert tremendous influence in the fashion world. Prepare to use these cities as your living classrooms for an exciting journey of discovery.
Throughout the program, students will have the unique opportunity to learn from industry professionals, focusing on the business aspects of the fashion industry. Dive into the art of presenting brands to the public and gain a comprehensive understanding of this dynamic field. Our all-encompassing program covers a wide range of subjects, including consumer behavior, visual merchandising, product development, retail distribution, advertising, and more, ensuring you have a well-rounded and immersive experience. Get ready for an adventure in the world of fashion!
LEARNING OUTCOMES
Outcome #1
Acquire practical strategies to identify industry trends and gain insight into market preferences.
Outcome #2
Delve into the art of fashion retailing through the study of consumer behavior, visual merchandising, and store management
Outcome #3
Develop a comprehensive understanding of procurement, development, and sales processes involved in fashion buying.
Outcome #4
Showcase proficiency in utilizing tools, materials, and techniques to enhance brand communication, including social media and integrated marketing.
