Fashion Merchandising in New York

Exploring the Business Core of Fashion: NYC

Program Highlights

Attain fundamental knowledge about pursuing a career in fashion merchandising and retail marketing.
Acquire practical strategies to identify industry trends and gain insight into market preferences.
Delve into the art of fashion retailing through the study of consumer behavior, visual merchandising, and store management
Develop a comprehensive understanding of procurement, development, and sales processes involved in fashion buying.
Gain insights into the day-to-day operations of the fashion world, including valuable market research techniques.
Showcase proficiency in utilizing tools, materials, and techniques to enhance brand communication, including social media and integrated marketing.
Demonstrate your expertise by creating a portfolio that highlights your skills and projects.

Residential Tuition :

Commuter Tuition:


Session 1:
June 30, 2024 July 12, 2024

Session 2:
July 14, 2024 July 26, 2024


Barnard College, Columbia University
New York, New York

Course Overview

Uncover your passion for fashion and explore diverse career opportunities in one of the world’s most renowned fashion cities. Renowned for their rich history of top fashion events, leading designers, and a thriving fashion culture, these cities are legendary and exert tremendous influence in the fashion world. Prepare to use these cities as your living classrooms for an exciting journey of discovery.

Throughout the program, students will have the unique opportunity to learn from industry professionals, focusing on the business aspects of the fashion industry. Dive into the art of presenting brands to the public and gain a comprehensive understanding of this dynamic field. Our all-encompassing program covers a wide range of subjects, including consumer behavior, visual merchandising, product development, retail distribution, advertising, and more, ensuring you have a well-rounded and immersive experience. Get ready for an adventure in the world of fashion!

Topics you'll explore

Hands-On Learning

New York: Enhance your understanding with visits to the Fashion Institute of Technology (FIT), and meetings with up-and-coming designers, fashion buyers, and product developers. You will also have an opportunity to attend art exhibitions and explore the Museum of Arts and Design.

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Summer Springboard Pre-College Summer Program