Summer Springboard
Business & Entrepreneurship
ACADEMIC COURSE
DEVELOP A BUSINESS IDEA FROM CONCEPT TO PITCH AND LEARN CORE PRINCIPLES OF MARKETING, FINANCE, AND ENTREPRENEURSHIP
Course Highlights
- Introduce the Business Model Canvas approach to entrepreneurship
- Work in teams to create a new business venture and develop a sales and marketing plan to pitch your venture to investors and mentors
Understand how operations, marketing, sales, and finance come together to drive businesses
Hear the tales of survival of a startup business from an entrepreneurial founder
Summer Springboard
Business & Entrepreneurship
Course Overview
Whatever you do in life, foundational business skills such as effective communication, sales and marketing, and financial management will serve you well. These skills let you transform your ideas into a real business that will give you greater control of your destiny.
The Business & Entrepreneurship program introduces students to basic business fundamentals to provide a solid foundation. The purpose of the program is to provide a broad overview of key concepts in business. It is not a deep immersion into a specific aspects of business. Students gain exposure to business topics unique to entrepreneurship such as business plan development and Strategy.
Over the course of the program students will form teams to develop a pitch deck for a new business and will present it to judges at the end of the program. While the program is primarily held in a classroom, it includes a guest speaker and a visit to an outside business
LEARNING OUTCOMES
Outcome #1
Understand how operations, marketing, sales, and finance come together to drive businesses
Outcome #2
Learn how to read financial statements in order to decipher a company’s performance
Outcome #3
Develop a sales and marketing plan and pitch your venture to investors and mentors
Outcome #4
Hear the tales of survival of a startup business from an entrepreneurial founder
