Summer Springboard
Entertainment Business & Media Management
ON THE CAMPUS OF UCLA
MASTER ENTERTAINMENT MARKETING, PR AND TALENT MANAGEMENT IN LOS ANGELES - THE GLOBAL CAPITAL OF MEDIA, STUDIOS AND STAR POWER.
THIS IS A TWO-WEEK PROGRAM WHERE YOU’LL FOCUS ON ONE COURSE FOR THE ENTIRE DURATION.
Entertainment Business & Media Management @ UCLA
- Learn how agencies, studios, and PR firms build global media brands.
- Discover how blockbusters, shows, and digital media launch viral campaigns.
- See how agents and managers sign, develop, and guide top talent.
- Master celebrity publicity, press strategy, and real-time crisis management.
- Explore brand deals, digital strategy, and influencer talent management.
- Team up to design and pitch a full entertainment launch strategy.
Summer Springboard
Entertainment Business & Media Management
About This Course
Positioned at the global epicenter of media and entertainment, this intensive academic program explores the interconnected forces of entertainment marketing, public relations, and talent management. Set against the backdrop of Los Angeles and UCLA, students examine how major talent agencies, public relations firms, and studio marketing divisions collaborate to launch high-profile projects, build long-term talent equity, and control media narratives. Through interactive lectures, real-world case studies, and hands-on group workshops, participants analyze the mechanics behind blockbuster promotional rollouts, red-carpet publicity strategies, and crisis communication frameworks.
TOPICS YOU'LL EXPLORE
Hands-on Learning
Students step directly into the shoes of entertainment executives, stepping beyond traditional theory to analyze real-world media campaigns and tackle interactive crisis communication simulations. Through collaborative workshops, teams synthesize marketing, PR, and talent management strategies to develop and pitch an end-to-end launch campaign for an original media project.
Career Exploration
Leveraging UCLA’s proximity to global media hubs, students gain unprecedented exposure to diverse pathways across agency representation, studio marketing, public relations, and creator management. Interactive panels with visiting industry professionals and potential site visits give participants firsthand insight into navigating and thriving in the modern entertainment business.
RESOURCES
Course Infosheet
Click here to view or download the printable infosheet for this course.
Program Catalog
Click here to request our catalog to learn more about our summer programs and courses.
Campus Page
Click here to view the website page for this campus and learn more.
“It was a great opportunity for me to further explore a potential career path for me while also having a ton of fun. I believe wholeheartedly that this experience transformed me for the better.”
-Skye W. | Alumni Student
Summer Springboard
Entertainment Business & Media Management
Meet Your Instructor
Instructor Information Coming Soon!
Courses are taught by accomplished and passionate faculty recruited from many area colleges, universities and professional forums. Each faculty member is selected for their subject area expertise and proven ability to both challenge and captivate students.
“Summer Springboard did not only prepare me for a career but also the real world while leaving time to make life long friends and having fun.”
-Addison W. | Alumni Student
Summer Springboard
Entertainment Business & Media Management
Dates & Tuition
| 2027 Dates |
|---|
| Session 3: July 18 – July 30, 2027 |
Click here to enroll in this course using our online enrollment form.
| Tuition |
|---|
| Residential Tuition: $6,298* |
| Commuter Tuition: $3,298* |
*Apply by November 30 to lock in the lowest prices of the year. Tuition increases on December 1.
Tuition Protection Plan: Allows for cancellation for any reason up until the day of the program.
| Location |
|---|
| City: Los Angeles |
| State: California |
| Campus: UCLA |
Summer Springboard programs are not run by our campus partners (with the exception of Cal Poly, NYSID and UW Foster which are run in partnership with SSB). Universities and their affiliated departments and partners do not control and are not responsible or liable in any manner for any part of the Summer Springboard program.