Summer Springboard
Sports Management
IN BERKELEY
EXPLORE THE BUSINESS OF SPORTS THROUGH HANDS-ON LEARNING, INDUSTRY CONNECTIONS AND REAL-WORLD MANAGEMENT CHALLENGES.
THIS IS A TWO-WEEK PROGRAM WHERE YOU’LL FOCUS ON ONE COURSE FOR THE ENTIRE DURATION.
Sports Management in Berkeley
- Gain an overview of the structure and goals of the sports industry.
- Explore areas of sports management such as personnel management, business operations, program development, marketing and recruiting.
- Learn how to apply business principles to managing sports facilities, events and organizations.
- Connect with industry professionals to gain insider knowledge about careers in sports management.
- Examine challenges facing athletes and the industry and consider their impact from a management perspective.
Summer Springboard
Sports Management
About This Course
The sports industry is a dynamic, multifaceted field that combines business, leadership, communication, and athletic performance. This course introduces students to the structure and goals of the sports industry while exploring the management practices that support athletes, teams, facilities, events, and sports organizations.
Students will examine key areas of sports management, including personnel management, business operations, program development, marketing, and recruiting. Through practical applications of business principles, industry examples, and opportunities to learn from professionals, students will develop a deeper understanding of how sports organizations operate and what it takes to manage them effectively.
TOPICS YOU'LL EXPLORE
Hands-on Learning
Explore sports management through an applied approach that connects classroom learning to the real-world decisions, challenges, and opportunities faced by professionals across the sports industry. Through hands-on activities, practical projects, and industry-based examples, students will apply business and management principles to sports operations, event planning, marketing, and organizational leadership.
Career Exploration
Discover career paths in sports management, team administration, event and facility management, sports marketing, recruiting, and program development while gaining insight into the roles, responsibilities, and opportunities available across the sports industry.
RESOURCES
Course Infosheet
Coming Soon!
Program Catalog
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Campus Page
Click here to view the website page for this campus and learn more.
“It was really good to help learn more about the basics of business. A moment I really enjoyed was the Visa excursion as they helped me learn more about the process of internships and promotion.”
– C. Lang| Alumni Student
Summer Springboard
Sports Management
Meet Your Instructors
Instructor Information Coming Soon!
Courses are taught by accomplished and passionate faculty recruited from many area colleges, universities and professional forums. Each faculty member is selected for their subject area expertise and proven ability to both challenge and captivate students.
Summer Springboard
Sports Management
Dates & Tuition
| 2027 Dates |
|---|
| Session 7: July 25 – August 6, 2027 |
Click here to enroll in this course using our online enrollment form.
| Tuition |
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| Residential Tuition: $6,298* |
| Commuter Tuition: $3,298* |
*Apply by November 30 to lock in the lowest prices of the year. Tuition increases on December 1.
Tuition Protection Plan: Allows for cancellation for any reason up until the day of the program.
| Location |
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| City: Berkeley |
| State: California |
| Campus: Berkeley |
Summer Springboard programs are not run by our campus partners (with the exception of Cal Poly, NYSID and UW Foster which are run in partnership with SSB). Universities and their affiliated departments and partners do not control and are not responsible or liable in any manner for any part of the Summer Springboard program.