July 14, 2024 July 26, 2024
Cal Poly - San Luis Obispo
Cal Poly SLO - San Luis Obispo, CA
Interested in graphic design and understanding what it takes to move a great idea to reality? In this class students will develop skills and utilize Principles of Design through a hands-on project where they will apply a sequence of graphic communication industry processes and procedures in producing designs and products for a fictitious business or organization that they define. Students will design and create a logo using Adobe Illustrator and write a Creative Brief that outlines client background, objectives, competitors, and key message. They will construct a Style Guide that describes branding- colors, typography, and imagery.
Meet your instructor
Graphic Design: Idea to Creation Cal Poly SLO
Ivan Bradley has been an educator for 30 years, receiving several educator awards during that time.The past 15 years, he has taught various courses as a lecturer professor for the Graphic Communication department at Cal Poly, San Luis Obispo.Learn more
Topics you'll explore
There are nine 3-hour class sessions over the two-week course. During week one, students have class from 9am-12pm, Monday - Friday. During week two, students have class from 9am-12pm Monday through Thursday. Wednesday afternoons are dedicated to additional academic time (excursions, speakers).
Hands on Learning
"Field trip to local print production, digital design, advertising/marketing, or design studio.Guest speaker from Adobe Systems discussing the company’s incorporation of AI within their software applications.