Graphic Design: Idea to Creation

Move your design ideas to creation while learning Design/Thinking processes and Adobe industry standard applications

Program Highlights

Develop an understanding of and terminology associated with graphic design and production including computer specifications, color, typography, and print/digital methods.
Discover how Adobe software applications are utilized by workers in each of California’s described 16 career pathways.
Develop basic and extended skills in the use of Adobe’s industry standard Creative Cloud software applications
Explore new AI techniques and learn how graphics software and design processes are utilized in various career pathways.
Develop hands-on skills designing and creating common print and digital products

Residential Tuition:


Session 2:
July 14, 2024 July 26, 2024


Cal Poly - San Luis Obispo
Cal Poly SLO - San Luis Obispo, CA

Course Overview

Interested in graphic design and understanding what it takes to move a great idea to reality? In this class students will develop skills and utilize Principles of Design through a hands-on project where they will apply a sequence of graphic communication industry processes and procedures in producing designs and products for a fictitious business or organization that they define. Students will design and create a logo using Adobe Illustrator and write a Creative Brief that outlines client background, objectives, competitors, and key message. They will construct a Style Guide that describes branding- colors, typography, and imagery.

Meet your instructor

Ivan Bradley

Graphic Design: Idea to Creation Cal Poly SLO

Ivan Bradley has been an educator for 30 years, receiving several educator awards during that time.The past 15 years, he has taught various courses as a lecturer professor for the Graphic Communication department at Cal Poly, San Luis Obispo.

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Topics you'll explore

Course Structure

There are nine 3-hour class sessions over the two-week course. During week one, students have class from 9am-12pm, Monday - Friday. During week two, students have class from 9am-12pm Monday through Thursday. Wednesday afternoons are dedicated to additional academic time (excursions, speakers).

Hands on Learning

"Field trip to local print production, digital design, advertising/marketing, or design studio.Guest speaker from Adobe Systems discussing the company’s incorporation of AI within their software applications.

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