Marketing Masterclass at Yale

People often think marketing is strictly about advertising, however, marketing is complex. It encompasses tons of different disciplines, strategies, and tactics. As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as branding, social
media, copy-writing, or analytics). Like a lot of things, though, future success starts with solid fundamentals. And if you’re looking to learn the basics of marketing, you’ve come to the right place. This course will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101, packed full of actionable advice and laid out to be easy to understand, turning
complicated concepts into easily digestible chunks of information. Not only will you learn what drives a business, but you will also learn what drives you and how to promote yourself and your skills. Using real world-case studies, students will also develop branding and promotion for a specific product or service for a business and launch their own marketing campaign/website.