Marketing Masterclass at Yale
Learn how to understand customer needs by creating effective marketing strategies.
Program Highlights
Residential Tuition:
$5,998
Commuter Tuition:
$3,198
Session 1:
June 16, 2024
June 28, 2024
Session 2:
June 30, 2024
July 12, 2024
Session 3:
July 14, 2024
July 26, 2024
Yale University
New Haven, CT
Course Overview
People often think marketing is strictly about advertising, however, marketing is complex. It encompasses tons of different disciplines, strategies, and tactics. As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as branding, social
media, copy-writing, or analytics). Like a lot of things, though, future success starts with solid fundamentals. And if you’re looking to learn the basics of marketing, you’ve come to the right place. This course will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101, packed full of actionable advice and laid out to be easy to understand, turning
complicated concepts into easily digestible chunks of information. Not only will you learn what drives a business, but you will also learn what drives you and how to promote yourself and your skills. Using real world-case studies, students will also develop branding and promotion for a specific product or service for a business and launch their own marketing campaign/website.
Meet your instructor

Rochelle Goodwin
Marketing Yale University
Rochelle Goodwin joined the Tsai Center for Innovative Thinking at Yale team in 2021 as the Communications & Marketing Director. As director, Rochelle oversees all aspects of both internal and external communications for the center, including brand strategy, media relations, advertising and marketing, and creative editorial and design services.
Learn moreTopics you'll explore
Career Exploration
Hear from Business professionals such as a Director of Marketing. Visit a marketing agency and a marketing department in a company
