Marketing at Yale

Learn how to understand customer needs by creating effective marketing strategies.

Program Highlights

Learn the fundamental topics of Marketing by exploring subjects such as branding, consumer behavior, developing campaigns, and the basics of advertising
Discover the many facets of marketing from supply and demand, cost and pricing, effective communication and the basics of social media strategies
Understand what drives a business by creating key marketing strategies
Tuition:

Residential Tuition:
$5,498 Tuition will increase to $5,698 after November 30th

Extended Commuter Tuition:
$3,598 Tuition will increase to $3,698 after November 30th

Commuter Tuition:
$2,998 Tuition will increase to $3,098 after November 30th

Dates:

Session 1:
June 18, 2023 June 30, 2023

Session 2:
July 2, 2023 July 14, 2023

Session 3:
July 16, 2023 July 28, 2023

Location:

Yale University
New Haven, CT

Course Overview

Marketing is a rewarding, exciting, and challenging field. Not only will you learn what drives a business, but you will also learn what drives you and how to promote yourself and your skills. Marketers are always in high demand as it is vital to any business. In this course, you will learn how to understand customer needs by creating effective marketing strategies. Using real world-case studies, students will also develop branding and promotion for a specific product or service for a business and launch their own marketing campaign/website.

Topics you'll explore

Career Exploration


Hear from Business professionals such as a Director of Marketing. Visit a marketing agency and a marketing department in a company

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Summer Springboard Pre-College Summer Program