In their first class, students will break into teams and come up with an original business idea. Over the course of the entire program they develop this idea into a business that they will ultimately pitch to investors. Along the way, teams need to develop a marketing plan and financial projections. By using an experiential learning approach, students will quickly engage in the topic, and the instructor introduces the underlying theory and concepts as students tackle these issues while trying to build their business. On the final day of the course the teams present their products to an expert panel of judges who provide professional and informative feedback to the students.
Open to any high school student who will be entering freshman, sophomore, junior or senior year in Fall 2022. Space is limited. Each session is limited to 35 students per track.
Classes will be held via Zoom and facilitated in real-time by the instructor and a classroom coordinator.
- Understand how operations, marketing, sales, and finance come together to drive businesses.
- Learn how to read financial statements in order to decipher a company’s performance.
- Develop a sales and marketing plan and pitch your venture to investors and mentors.
June 20, 2022 July 30, 2022 9am - 12pm PT / 12pm - 3pm ET
July 25, 2022 August 4, 2021 9am - 12pm PT / 12pm - 3pm ET